This intergalactic car charger lets users express their film fandom while keeping their phone fully charged. With the upcoming release of 'Star Wars Episode VII: The Force Awakens,' fans are enthusiastic to show their support in every way possible.
This 'R2-D2 USB Car Charger' created by ThinkGeek provides the functionality that someone needs from a car charger -- with the added bonus of a sci-fi character design. The Star Wars franchise has never shied away from unorthodox merchandising and its fans can't get enough of its fun household items.
The intergalactic car charger features access to two USB ports and also makes R2-D2 noises when activated. The charger conveniently fits right into one's cup holder and takes up minimal space.
What's Driving This Trend
- Sci-fi Merchandising
- Merchandising sci-fi characters and designs creates excitement for fans and adds unique value to everyday products.
- Multi-functional Products
- Combining multiple functionalities in a single product, such as a car charger that also makes noises, leads to product differentiation and consumer appeal.
- Fandom-based Functionality
- Incorporating fandom-themed designs in everyday products, such as a Star Wars inspired car charger, adds a personalized touch to functional items.
Who This Affects Most
- Consumer Electronics
- By incorporating fandom-based designs and multi-functional elements such as sound effects, consumer electronics can differentiate themselves in a crowded market segment.
- Entertainment
- Merchandising products related to popular culture franchises, such as Star Wars, adds an additional revenue stream and enhances customer loyalty.
- Automotive Accessories
- Incorporating fun and unique designs in car accessories, such as a Star Wars themed charger, can attract consumers looking for personalized and creative products.
