As part of a series of Telekom Street Gigs, artist Ed Sheeran will be looking to his fans on Instagram for help creating an interactive music video. The "InstaConcert" by Deutsche Telekom will have Sheeran climb to a stage over 9,700' above sea level atop Zugspitze, Germany's highest mountain.
Concert-goers are encouraged to capture as much video content as they like, plus share and tag it with #EdInstaConcert. After the event has concluded, the event will live on through the interactive video created from fan-captured footage. This is a unique way to make everybody feel a part of the experience, whether fans are helping to share content on social media, capturing live footage or for those who couldn't make it to the top of the mountain in Germany, simply watching the video after it has all concluded.