Artistically Shifting Facades

This Interactive Facade Changes According to Your Position

Urbana Studio's Rob Ley has designed an interactive facade made from 7,000 metal panels at the Eskenazi Hospital in Indianapolis.

The facade, which is attached to the hospital's parking structure, aims to draw attention to an infrastructural form that is often overlooked and under-appreciated. The artistic facade transforms an otherwise nondescript complex into an appealing synthetic topography.

By orienting the angled metal panels according to an accompanying color scheme from east to west, the architect ensured that visitors are greeted with a dynamic visual experience that changes according to their vantage point. Guests driving through the hospital grounds will experience a gradual shift in color and transparency, while those driving along the bordering highway will see a faster, more dramatic change corresponding to their speed.

Interactive Facades
There is an opportunity for businesses to incorporate interactive facades into their architecture, transforming static structures into dynamic visual experiences.
Renewed Attention to Infrastructure
Businesses can take advantage of the trend towards drawing attention to overlooked infrastructural forms by incorporating artistic and visually appealing designs into their projects.
Dynamic Visual Experiences
There is a demand for creating architecture that offers a changing visual experience based on the viewer's position, providing businesses with opportunities to create unique and engaging spaces.

Who This Affects Most

Architecture
Architects can explore integrating interactive facades into their building designs, offering clients a visually dynamic experience.
Construction
The construction industry can capitalize on the trend of drawing attention to overlooked infrastructural forms by incorporating artistic elements into their projects, attractive to clients looking for visually appealing buildings.
Hospitality
Hotels, restaurants, and other hospitality businesses can incorporate dynamic visual experiences into their spaces to create unique and captivating environments for guests.
SCORE
2.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 44%
Activity 18%
Freshness 8%