For one sleepless night, people from all over the world participate in a magical experience, and FLUXe at Nuit Blanche was one installation featured during the event. Together, users reinvented the playful art of finger painting by using enigmatic brush patterns created by nine world-renowned artists.
The artists involved in this interactive art installation span an eclectic range of styles, some notables include Canada's own Oscar nominated and Emmy award winner Alex Kurina, Italian collage-maker Lorenzo Petrantoni (who has created editorial work for News Week featuring Barack Obama) and film director and visionary Zara Holloway.
For every like on the FB page, Scotiabank will donate one dollar to the Arts for Children and Youth organization. The AFCY is an inspiring arts organization that allows kids in high priority communities to experience grass roots art in education.
What's Driving This Trend
- Interactive Art Installations
- The use of technology to create interactive art experiences offers opportunities for engaging and immersive artistic expression.
- Social Media Fundraising
- Utilizing social media platforms for fundraising purposes allows for increased community engagement and support for charitable causes.
- Grassroots Art in Education
- Promoting access to arts education in high priority communities fosters creativity and personal development in children.
Who This Affects Most
- Art and Entertainment
- The art and entertainment industry can capitalize on the growing demand for interactive and immersive art experiences.
- Non-profit and Charity
- Non-profit and charity organizations can leverage social media platforms for fundraising and community outreach purposes.
- Education
- The education industry can explore innovative approaches to integrating arts education into high priority communities and schools.
