Nationwide's insurance checklist app is titled 'Make Safe Happen' and is designed to give parents piece of mind regarding their children's safety. Driven by a shocking statistic -- that accidental injury is often the #1 cause of childhood death -- this mobile platform helps parents stay connected and informed about keeping their home safe for the entire family.
The Make Safe Happen app by Nationwide is easy for users to customize, allowing parents to enter the age of their family members in order to cater safety plans to each individual's needs. For example, the app offers room-by-room tips like ways to keep bathrooms, bedrooms and kitchens childproof.
Appealing to a parental demographic, Nationwide insurance also connects users to recommended safety products that they can conveniently purchase online.
Key Themes Behind This Trend
- Parental Safety Apps
- Apps that prioritize parental control, safety and organization for children are on the rise.
- Personalized Safety Management
- Apps that allow for personalized safety management of individuals are becoming increasingly popular.
- Risk Reduction Apps
- Apps that aim to reduce potential risks for individuals or groups are emerging.
Where This Applies
- Insurance Industry
- The insurance industry can create more personalized and targeted plans that prioritize their clients' safety, such as personalized home insurance plans for families with young children.
- E-commerce Industry
- The e-commerce industry can create curated product lists based on safety and parental needs, such as safety products for children, and transfer the liability of accidents to the manufacturer or retailer by endorsing the sale of only verified safe products.
- Home Safety Industry
- The home safety industry can innovate and develop new products and solutions, such as new inventions in childproofing, as well as partner with insurance companies to offer more comprehensive safety solutions for families.
