In light of the approaching season, Walmart has announced that it will be hosting 20,000 in-store holiday parties across the United States. Taking place throughout November and December, these holiday events will fall on different dates, each having its own specific theme.
On November 4th, the superstore will host its first party under the theme "Toys that Rock." During the event, children will be given a catalog, stickers and the opportunity to highlight the toys they desire this holiday season. Shortly after, Walmart will host "Parties that Rock," an event which offers tips on throwing a successful holiday party. The "Gifts that Rock" event, will showcase the brand's finest holiday toys, encouraging parents to make purchases for their loved ones.
The series of in-store parties serves as an extension of the brand's marketing efforts to help consumers "Rock this Christmas."