Olapic's infographic hones in on Instagram images and how to choose the ones that will appeal most to consumers. Because Instagram is a highly visual platform, leveraging it for e-commerce can be a powerful tool. As a visual commerce platform itself, Olapic brings its own knowledge to this infographic.
To determine what kinds of photos generate the most engagement and sales, Olapic conducted a study of 130,000 photos from 61 companies, noting the levels of likes and comments to interaction, as well as purchases.
Olapic breaks down its results into two columns, one for engagement and one for sales, highlighting the best practices when it comes to coloring, the addition of filters and captions. The most popular images seem to be colored either green or yellow, with no additional filters added.