Airbnb is hosting an Instagram contest for people to meet featured musicians like Snoog Dogg, Capital Cities and Allen Stone in Austin from March 11 to 15 at pop-up venue Airbnb Park. Airbnb just recently announced it would partner with the 42-year-old veteran rapper and other musicians.
Airbnb's nationwide Instagram contest is for fans who want to win a trip to meet and party with some fun and featured musicians at South by Southwest. In order to enter the contest, the Instagram user needs to submit a welcome-themed picture that addresses one of the three artists with the tag #AirbnbMusic and the artists handle.
The contest ends on February 27 so be quick to snap your photos and post them to win. The winner will be displayed at the Airbnb Park and he or she will be transported, lodged and have a meet-and-greet.
Key Themes Behind This Trend
- Instagram Contests
- Airbnb's Instagram contest for fans to win a trip to meet featured musicians creates opportunities for companies to leverage social media platforms for targeted marketing efforts.
- Music Partnerships
- Airbnb's partnership with veteran rapper Snoop Dogg and other musicians to create an experiential marketing event demonstrates opportunities for companies to collaborate with influential artists.
- Experiential Marketing
- Airbnb's pop-up venue Airbnb Park and immersive music experience for fans highlights an opportunity for companies to create interactive, memorable experiences for consumers.
Where This Applies
- Hospitality
- Airbnb's use of music partnerships and experiential marketing demonstrates opportunities for companies in the hospitality industry to enhance customer experiences through unique, immersive events.
- Music
- Airbnb's partnership with featured musicians and use of Instagram contests to engage with fans creates opportunities for companies in the music industry to leverage social media for targeted marketing efforts.
- Tourism
- Airbnb's collaboration with musicians and creation of an immersive music experience for fans highlights opportunities for companies in the tourism industry to offer unique, unforgettable experiences for travelers.
