The 'Inspired Light' series by Patrick Rochon features Inifiniti cars lit up using graffiti light. The luxury automobile brand has collaborated with the Canadian artist in this high-tech photography series.
Patrick Rochon’s light painting photography is normally achieved with custom-built lights in a slow shutter photographic environment. In the time that Rochon’s shutter is open, from a few seconds to potentially minutes in length, Rochon paints the subject with light from various angles. In this case, Rochon's subject is the new Infiniti SUV. The artist uses blue, pink, purple and gold light to highlight the speed and velocity of the car. By drawing light graffiti over the vehicle, the artist is able to attract a new group of users to the luxury automobile brand.
Key Themes Behind This Trend
- Light Graffiti Photography
- Photographers are experimenting with light painting techniques to create eye-catching and innovative photographs.
- Collaboration Between Art and Luxury Brands
- Luxury brands are partnering with artists to create innovative photography series and attract new customers.
- Customized Lighting for Photography
- Photographers are using customized lighting techniques to turn cars and other subjects into works of glowing art.
Where This Applies
- Automotive Industry
- Luxury car brands are exploring innovative ways to market their products through collaborations with artists and photographers.
- Photography Industry
- Photographers are experimenting with new lighting techniques and creative collaborations to differentiate themselves in the market.
- Luxury Goods Industry
- Innovative collaborations with artists and photographers are a way for luxury brands to showcase the unique qualities of their products and appeal to a wider audience.
