IGA's Inséparable Film Tells the Story of Anto and Maxime Love of Food
Grace Mahas — November 20, 2019 — Social Good
To celebrate the holidays, IGA -- the Largest group of independent grocery stores in Quebec -- partnered with sidlee to launch the heartwarming short animated film titled Inséparable. The video tells the beautiful Christmas tale of Anto and Maxime whose friendship blossoms after they begin trading items from their lunch boxes.
The Inséprable film focuses on discovering new foods, the importance of sharing, and encapsulates the spirit of Christmas. "We really wanted to showcase children’s curiosity and openness in order to inspire people on Christmas, and throughout the rest of the year,” said Alexis CaronCôté, copywriter at Sid Lee.
For every view, IGA will donate $1 to La Tablée des Chefs -- an organization that seeks to feed people in need and teach culinary skills to youth.
The Inséprable film focuses on discovering new foods, the importance of sharing, and encapsulates the spirit of Christmas. "We really wanted to showcase children’s curiosity and openness in order to inspire people on Christmas, and throughout the rest of the year,” said Alexis CaronCôté, copywriter at Sid Lee.
For every view, IGA will donate $1 to La Tablée des Chefs -- an organization that seeks to feed people in need and teach culinary skills to youth.
Trend Themes
1. Animated Advertising Films - Opportunity for other grocery stores to create heartwarming animated films for the holidays to engage and inspire their customers.
2. Food Trading Amongst Children - Opportunity for companies to create innovative lunchbox products that encourage food trading and sharing among children.
3. Charitable Partnerships - Opportunity for businesses to partner with philanthropic organizations and leverage their marketing campaigns to raise funds for a good cause.
Industry Implications
1. Grocery Retail - Opportunity for grocery retailers to collaborate with creative agencies and produce heartwarming ad campaigns that resonate with customers.
2. Children's Food Products - Opportunity for food companies to develop lunchbox items that promote food trading and encourage children to try new foods.
3. Nonprofit Organizations - Opportunity for nonprofits to form partnerships with businesses and create mutually beneficial marketing campaigns that generate funds for social causes.
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