To celebrate the holidays, IGA -- the Largest group of independent grocery stores in Quebec -- partnered with sidlee to launch the heartwarming short animated film titled Inséparable. The video tells the beautiful Christmas tale of Anto and Maxime whose friendship blossoms after they begin trading items from their lunch boxes.
The Inséprable film focuses on discovering new foods, the importance of sharing, and encapsulates the spirit of Christmas. "We really wanted to showcase children’s curiosity and openness in order to inspire people on Christmas, and throughout the rest of the year,” said Alexis CaronCôté, copywriter at Sid Lee.
For every view, IGA will donate $1 to La Tablée des Chefs -- an organization that seeks to feed people in need and teach culinary skills to youth.