Seattle-based outdoor supply company 'Filson' recently opened a flagship store inside a manufacturing facility. For many retail chains, their flagship store represents the true identity of the brand. The new Filson location offer a unique perspective on a company that has been around since 1897.
In order to honor the city that the brand has called home for so many years, Filson decided to open its flagship store inside a manufacturing facility in the heart of Seattle. The 6,400 square foot retail space is housed inside the company's headquarters, which also doubles as its main manufacturing facility. When customers enter the store, they will be able to catch a glimpse of workers handcrafting the products for display. In addition to the industrial details, the space also boasts a uniquely rustic quality. The interior features salvaged wood beams, iron details and a wide variety of decorative objects.
Filson's striking retail interior perfectly reflects the legacy of one of America's heritage brands in a way that is authentic and undeniably unique.