Aardvark makes vet-approved, insect-based pet food for cats and dogs that helps to reduce dependence on traditional protein sources that are taxing on the environment. According to the brand, "Insects produce 80x less methane than cows and need 12x less feed to produce the same amount of protein."
Protein from insects has the potential to provide a sustainable alternative to meat-based pet products and Aardvark appeals to Millennials with an approach that's clean, minimalist and free from insect imagery. The D2C brand offers "sustainable fuel for planet-friendly pets" and its brightly colored packaging depicts pets snuggling the globe.
The protein-rich and planet-friendly pet food products include kibble for cats and dogs made with a blend of insect meal, sweet potato, pulses, fruits and herbs. The nutritious pet meals are also hypoallergenic, so they have the potential to support cats and dogs with sensitive stomachs.
Key Themes Behind This Trend
- Sustainable Pet Foods
- Companies can create vet-approved, insect-based pet food for cats and dogs that is sustainable, protein-rich, and hypoallergenic.
- Alternative Protein Sources
- Insects provide a more sustainable alternative than traditional protein sources of meat-based pet products.
- Planet-friendly Pet Products
- Pet food companies can focus on creating pet food products that reduce the carbon paw-print of pets and promote a better environment.
Where This Applies
- Pet Food Industry
- Companies in the pet food industry can explore using insects as an alternative protein source for pets to create a planet-friendly pet food.
- Sustainable Agriculture Industry
- The Sustainable agriculture industry can explore the use of insects as protein-rich material to create environmentally-friendly pet food products.
- E-commerce Industry
- E-commerce companies can use D2C models to promote sustainable, protein-rich, and hypoallergenic pet food products made with insect meal, sweet potato, pulses, fruits, and herbs.
