Yora Pet Foods is entering the sustainable cat food market with a formula made with insect protein. Yora Complete for Adult Cats is made with insect flour from the black soldier fly larvae supplied by Protix. Thanks to the use of this alternative protein, the product requires much fewer resources like water, land and energy as compared to traditional meat farming.
As pet parents are making shifts in their own diets to embrace more plant-based eating, they are also open to the same choices for their pets, as seen in the emerging number of plant-powered meals and treats for pets.
According to the company, its complete and balanced cat food product boasts “the highest insect content of any cat food on the market” today at 62.5%.
Key Themes Behind This Trend
- Insect-based Pet Foods
- Insect-based pet foods will disrupt the traditional pet food industry by providing a more sustainable alternative to traditional meat farming.
- Plant-powered Pet Foods
- As pet parents shift towards more plant-based diets, plant-powered pet foods will continue to emerge as a trend and disrupt the traditional pet food industry.
- High-insect Content Pet Foods
- High-insect content pet foods will continue to emerge as a trend as more pet owners seek alternative sources of protein and disrupt the traditional pet food industry.
Where This Applies
- Pet Food Industry
- The traditional pet food industry will face disruption as more sustainable and alternative protein sources like insect-based and plant-powered pet foods emerge.
- Sustainable Agriculture Industry
- Sustainable agriculture industries that focus on alternative protein sources, such as insect farming and plant-based farming, will see an increase in demand as alternative pet food companies continue to grow.
- Environmental Industry
- Environmental industries that focus on sustainable and eco-friendly practices, such as reducing water and land use in farming, will see an increase in demand as alternative pet food companies seek more sustainable production methods.
