Equinox has recently announced it has created its own in-home exercise equipment, which will be released this upcoming fall. The in-home exercise equipment will mark the company's first products geared towards on-demand fitness streaming. Equinox will be releasing two different exercise equipment pieces that represent all of the company's different brands, including SoulCycle, Equinox and Precision Run.
Under the SoulCycle brand, a stationary bike will be released, which is a similar model to the ones found at a SoulCycle location. The only difference is that a display has been added to the bike. Under the Precision Run brand, a treadmill will be released. Owners of the equipment will be able to stream workouts from the brand, which will be led by top-performing Equinox instructors.
Image Credit: Equinox
Why This Trend Is Growing
- In-home Workout Equipment
- Equinox has created their own in-home exercise equipment, signaling a trend towards making gym equipment available for personal use at home.
- On-demand Fitness Streaming
- Equinox's release of their exercise equipment marks a trend towards providing customers with the ability to stream workouts at their convenience.
- Brand-specific Exercise Equipment
- Equinox's release of exercise equipment for each of their different brands represents a trend towards creating highly specific exercise equipment for individual fitness needs.
Industries Being Reshaped
- Fitness Equipment Manufacturing
- The creation and release of Equinox's in-home exercise equipment opens up opportunities for other fitness equipment manufacturers to create and market their own in-home workout equipment.
- Fitness Streaming Services
- Equinox's foray into on-demand fitness streaming presents opportunities for other companies to offer their own on-demand fitness streaming services.
- Luxury Gyms and Fitness Clubs
- Equinox's release of brand-specific exercise equipment presents opportunities for luxury gyms and fitness clubs to create additionally customized workout equipment under their own brand.
