Equinox Will Release Two Pieces of In-Home Exercise Equipment
Daniel Johnson — August 12, 2019 — Tech
References: equinox & fastcompany
Equinox has recently announced it has created its own in-home exercise equipment, which will be released this upcoming fall. The in-home exercise equipment will mark the company's first products geared towards on-demand fitness streaming. Equinox will be releasing two different exercise equipment pieces that represent all of the company's different brands, including SoulCycle, Equinox and Precision Run.
Under the SoulCycle brand, a stationary bike will be released, which is a similar model to the ones found at a SoulCycle location. The only difference is that a display has been added to the bike. Under the Precision Run brand, a treadmill will be released. Owners of the equipment will be able to stream workouts from the brand, which will be led by top-performing Equinox instructors.
Image Credit: Equinox
Under the SoulCycle brand, a stationary bike will be released, which is a similar model to the ones found at a SoulCycle location. The only difference is that a display has been added to the bike. Under the Precision Run brand, a treadmill will be released. Owners of the equipment will be able to stream workouts from the brand, which will be led by top-performing Equinox instructors.
Image Credit: Equinox
Trend Themes
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In-home Workout Equipment — Equinox has created their own in-home exercise equipment, signaling a trend towards making gym equipment available for personal use at home.
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On-demand Fitness Streaming — Equinox's release of their exercise equipment marks a trend towards providing customers with the ability to stream workouts at their convenience.
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Brand-specific Exercise Equipment — Equinox's release of exercise equipment for each of their different brands represents a trend towards creating highly specific exercise equipment for individual fitness needs.
Industry Implications
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Fitness Equipment Manufacturing — The creation and release of Equinox's in-home exercise equipment opens up opportunities for other fitness equipment manufacturers to create and market their own in-home workout equipment.
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Fitness Streaming Services — Equinox's foray into on-demand fitness streaming presents opportunities for other companies to offer their own on-demand fitness streaming services.
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Luxury Gyms and Fitness Clubs — Equinox's release of brand-specific exercise equipment presents opportunities for luxury gyms and fitness clubs to create additionally customized workout equipment under their own brand.
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