Beauty brand Inglot recently came out with a new product that's ideal for those who are looking to consolidate their vanity, or just those who need a versatile product for on the go use: the Coverup & Highlight Duo Concealer and Illuminator.
The thin pen-shaped product features two small applicators on either side, with one used for a concealer that provides full coverage to create a flawless finish, and the other used for an illuminator and highlighter, which helps to give the face more dimension and accent key areas.
As POPSUGAR reports, "the concealer part is infused with nourishing vitamin E and edelweiss stem cells," while the highlighter contains saffron extract. The product is currently available online for $22 USD.
What's Driving This Trend
- Multi-functional Cosmetics
- Innovative products that offer multiple benefits to customers in a single application.
- Combination Products
- New cosmetics that combine two or more distinct products in one package.
- Customizable Cosmetics
- Cosmetics that allow consumers to personalize their routine by blending or layering products for a tailored effect.
Who This Affects Most
- Beauty
- The beauty industry is experiencing a surge in products that combine multiple functions to offer customers more value and convenience.
- Cosmetics
- Cosmetic companies are exploring new product formats that can deliver distinct benefits and simplify consumers' makeup routine.
- Retail
- Retailers could leverage the trend towards multi-functional products to create new in-store displays, promotions, and partnerships with beauty brands.
