A considerable amount of resources go into making a single piece of denim clothing and Wrangler is on a mission to create more sustainable styles with the introduction of 'Indigood'—the first-of-its-kind foam-dyed denim on the market. The innovative denim-coloring process involves a new way of transferring dye onto yarn with virtually no water or wastewater. Wrangler worked with Spanish mill Tejidos Royo on the creation of this new denim-dyeing process, which has the potential to revolutionize the way iconic shades of blue jeans are made.
To introduce Indigood to the public, Wrangler created the Indigood Collection, which includes denim shirts, pants and jackets that are as blue as ever before, but significantly more sustainable. By eliminating water from the denim-dyeing process, Wrangler also settled upon a solution that reduces energy too.