The Imagined Landscapes Jeju overlooks Sanbangsan mountain and the south shore of Jeju Island in South Korea. It is a mirrored Burberry-branded sculpture. As it sits on the foot of Hallasan Mountain on Jeju Island, the sculptural building shimmers due to its reflective surface.
The Imagined Landscapes Jejy is a topographical sculpture that is part of a series of the British heritage brand's global pop-up spaces. Burberry aims to blur the lines between nature and technology as well as indoor and outdoor areas to create a sense of duality between the real and the imaginary worlds. Boasting an undulating facade that reflects its surrounding landscape, the sculptural building showcases three immersive films in its indoor space.
Image Credit: Burberry
Key Themes Behind This Trend
- Branded Reflective Structures
- The use of reflective surfaces in structures to create a sense of duality between real and imaginary worlds.
- Topographical Sculptures
- The creation of sculptures that reflect surrounding landscapes to evoke a sense of place and identity.
- Pop-up Spaces
- The use of temporary structures to create immersive brand experiences in unique locations.
Where This Applies
- Architecture
- Architecture could explore reflective surfaces in structures to create a unique sense of space and environment.
- Art
- Artists could use topographical sculptures to create site-specific installations that reflect their surroundings and spark dialogues about identity and place.
- Brand Experience
- Marketers could use pop-up spaces in unique locations to create immersive brand experiences that evoke a sense of place and time for their customers.
