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Relaxed Politician Editorials

These Images of Vladimir Putin Features Him in a $3,000 Track Suit

— September 7, 2015 — Fashion
This photography series features images of Vladimir Putin wearing a $3,000 track suit while he conducts daily home-based activities. The series displays the Russian President indulging in tea, barbecuing and partaking in some at-home workout activities.

The ultimate goal for these image of Vladimir Putin aim to humanize the political leader. While he attempts to relate to the public, the photography series also notes that he is wearing an expensive track suit.

The images project an average viewpoint, however the contrast of the $3,000 track suit seems to be a misleading characteristic. While many politicians are attempting to build a connection to the public through marketing tactics such as creating social media interaction, this photography series presents a new and fresh way to reach current and potential supporters.
Trend Themes
1. Humanized Political Leaders - Create photography series featuring politicians engaging in relatable activities to humanize them and build a connection with the public.
2. Contrasting Representations - Add contrast to the image or portrayal of a public figure to spark interest and create a buzz around their persona.
3. Alternative Marketing Tactics - Explore unconventional methods such as photography series to engage with supporters and differentiate from traditional political marketing strategies.
Industry Implications
1. Photography - Utilize photography as a creative tool to shape the public perception of political leaders and enhance their relatability.
2. Fashion - Leverage fashion as a means of communication to convey unique characteristics and generate intrigue around public figures.
3. Political Marketing - Adopt new and innovative marketing tactics to break away from traditional approaches and connect with supporters on a deeper level.
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