For the latest issue of Ilovefake magazine, photographer Niclas Heikkinen captured two male models in a badass urban combatant shoot. River Viiperi and James Smith are shot in avant-garde military gear, complete with head gear and weapons. The black and white shoot emanates a sullen, isolated, yet rough aura with an artistic vibe.
Ilovefake magazine celebrates the youth in all aspects, from fashion to popular culture, and this shoot is definitely an extension of celebration. Although it may seem taboo, due to weaponry and the message it might convey, it is the artistic celebration of photography, fashion and style.
Key Themes Behind This Trend
- Urban Combatant Fashion
- Opportunity for fashion brands to create avant-garde military-inspired clothing and accessories for a edgy and artistic style.
- Youth Culture Celebration
- Opportunity for brands to tap into the youth market by showcasing edgy and rebellious fashion and style.
- Artistic Photography
- Opportunity for photographers and art directors to explore alternative and unconventional approaches to photography.
Where This Applies
- Fashion
- Opportunity for fashion brands to create avant-garde military-inspired clothing and accessories for a edgy and artistic style.
- Media and Publishing
- Opportunity for magazines and publishers to showcase edgy and controversial fashion shoots that resonate with the youth audience.
- Photography
- Opportunity for photographers and art directors to experiment with unconventional and edgy photography techniques in order to create striking and memorable visuals.
