The IKEA Giltig collection marks the first time the Swedish company has worked with a fashion designer. It enlisted menswear designer Katie Eary to create a line that departs quite drastically from the Scandinavian aesthetic it is known for. Although still simple in some ways, the IKEA Giltig collection is much more quirky and colorful in many more ways.
Full of bold imagery of eyeballs and brains intermixed with fishes dentures, the IKEA Giltig collection has a touch of 'Fear and Loathing' to its theme. That's because the designer was inspired by Johnny Depp's character from that movie as well as her brothers. In spite of the masculine influence, the IKEA Giltig collection will also be appreciated by women.
What's Driving This Trend
- Fashion-designer Collaborations with Furniture Brands
- Opportunity for fashion designers to expand their creative vision beyond apparel and accessories, while furniture brands can tap into a wider audience by offering unique designer-inspired pieces.
- Departure From Traditional Aesthetics
- Opportunity for brands to break away from their established aesthetic and cater to new audiences by offering products that are unexpected and unconventional.
- Quirky and Colorful Designs
- Opportunity for brands to inject personality and fun into products, making them more appealing to consumers who seek personality and individuality in their purchases.
Who This Affects Most
- Furniture
- Opportunity for furniture brands to partner with fashion designers for unique, designer-inspired furniture collections that cater to a wider audience.
- Fashion
- Opportunity for fashion designers to expand their creative vision and collaborate with furniture brands to offer unique, unconventional pieces beyond the traditional fashion space.
- Home Decor
- Opportunity for home decor brands to add personality and fun to their product offerings by incorporating quirky, colorful designs into their collections.
