IKEA's food offerings are arguably just as enticing as its stylish and affordable furnishings, and now the brand has added IKEA beer to its food and beverage lineup. The Swedish furniture brand's Öl Mörk Lager (which translates to 'dark lager beer') is now available at all of its UK stores.
The 12-ounce IKEA beer features a simple label with IKEA's blue and yellow logo, as well as sketched drawings of hop flowers. According to The Daily Meal, there have been very few tasting reviews on the product, but those that exist claim the beer has a "slightly malty taste" with a "sweet undertone."
IKEA has been expanding its brand quite heavily throughout the past year (it recently launched IKEA-branded lounges at a few major airports), and it looks like this IKEA beer will be another checkmark on the company's innovative branding to-do list.
Key Themes Behind This Trend
- Affordable Food and Beverage
- Disruptive innovation opportunity: Creating affordable and unique food and beverage options alongside the main product offerings.
- Branded Consumer Beverages
- Disruptive innovation opportunity: Offering branded beverages that extend the brand experience beyond traditional product categories.
- Expanding Brand Offerings
- Disruptive innovation opportunity: Continuously expanding the brand's product offerings to provide new experiences and attract a wider audience.
Where This Applies
- Furniture Retail
- Disruptive innovation opportunity: Partnering with breweries or creating their own branded beverages to enhance the customer shopping experience and increase brand loyalty.
- Food and Beverage Retail
- Disruptive innovation opportunity: Collaborating with furniture brands or offering exclusive food and beverage products to create unique shopping destinations.
- Hospitality
- Disruptive innovation opportunity: Introducing branded beverages in lounges, hotels, and restaurants to offer a consistent brand experience for customers.
