IKEA and Off-White Released Photos of an Unfriendly Area Rug

 - Oct 18, 2017
References: off---white & hypebae
Earlier this year, IKEA and Off-White announced a partnership to generate a Millennial-focused home and design collection. More recently, Virgil Abloh, founder of Off-White, took to Instagram to reveal a prototype of the newest iteration of the collection -- a traditionally patterned blue and white area rug with Off-White's signature "KEEP OFF" printed boldly down the middle.

The collection, which is expected to become available in 2019, is set to feature a variety of products for both Millennials and their homes. According to the brand, Abloh has been visiting American dorm rooms in search for inspiration during this collaboration, ideally resulting in products that will resonate with a younger generation.