IHOP is a popular breakfast chain that is aiming to become even more loved with its free meal promotional offer.
People who sign up for the brand's mailing list are able to receive benefits that others will not. Upon signup, customers receive an email that gives them a free breakfast. Customers who sign up on the IHOP site are also eligible to receive free meals on their birthdays and on the one year anniversary of the day they became members. Participants of any age over 13 are able to join the IHOP membership program.
This promotional breakfast offer is an excellent way for this company to provide incentive for its customers to become more frequent brand patrons.