The Ignored Prayers Fall/Winter 2019 collection brings life back to the brand after it took a year off to redefine itself, reflecting on its own identity and style. The seasonal capsule centers itself around the idea of synesthesia, which is a perceived phenomenon where one sense or cognitive pathway is able to involuntarily head to another sense or experience.
This happens when someone is able to visually see colors when they hear a sound or taste something. The brand tries to capture this concept through bold neon inks, puffy prints, and pigmented cotton materials to tell a story through visuals and colors. The silhouettes in the range include tees, long sleeve tops, and oversized hoodies adorned with graphic prints.
Image Credit: Ignored Prayers
Key Themes Behind This Trend
- Synesthesia-inspired Fashion
- Opportunity for fashion brands to incorporate unique sensory experiences into their designs and marketing strategies.
- Bold Neon Inks and Pigmented Cotton Materials
- Innovative materials and manufacturing methods can improve the visual impact and durability of clothing items.
- Graphic Prints and Oversized Hoodies
- Growing demand for comfortable and individualistic clothing items that can be worn in various settings.
Where This Applies
- Fashion and Apparel
- Opportunity for disruptive innovation in materials, designs, and marketing strategies.
- Graphic Design and Print Services
- Growing demand for high-quality and customizable graphic prints for fashion and other industries.
- Textile Manufacturing
- Opportunity for product and process innovation to improve the quality, sustainability, and efficiency of textile production.
