The Idolos Kids campaign depicts children dressing up as their dream idol. In this case they all happen to be musically based since the ads revolve around the televised talent show. Adorable and nostalgic, the images will transport any adult back in time to a place when anything seemed possible.
Conceived and executed by nova/sb, an ad agency based in São Paulo, Brazil, the Idolos Kids campaign focuses on three legends in particular: Elvis Presley, Michael Jackson and Gene Simmons. The playful print ads were art directed by Maurici Laruccia and Renato Domingos with creative direction by Ricardo Furriel.
Shot by photographer Gabriel Zuffo and illustrated by artist Zabottis Digital, the Idolos Kids campaign uses sentimentality to reel the prospective audience in.
Rockstar Children Ads
More Stats +/-
Fabric Food Ads
Resurrected Clothing Ads
Perforated Musical Poster Ads
Blocked Faucet Ads
Playfully Artistic Hairstyle Ads
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.