The Ideasmusik App campaign appears to center around finger puppet portraits of famed musicians Bob Marley, Amy Winehouse and Kiss. Yet upon closer inspection, it becomes clear they aren't toys. Instead, the images have been photoshopped to illustrate the tag line, “Tap it, get it. 15 million streaming songs.” That means they will have these artists and more right at their fingertips.
Conceived and executed by Circus, an ad agency based in Lima, Peru, the Ideasmusik App campaign was art directed by Carlos Tapia Cabanillas with creative direction by Juan Carlos Gomez de la Torre. It shows just how convenient obtaining new and old music has become in this day and age. Shot by Sandro Aguilar and illustrated by Carlos Luna Gonzales and Cristian Moran, the images a hilarious and entertaining.
What Makes This Trend Stand Out
- Streaming Music
- Disruptive innovation opportunity: Develop a new streaming music platform that offers a unique user experience or exclusive content.
- Convenience of Digital Music
- Disruptive innovation opportunity: Create a digital music service that focuses on personalized recommendations and seamless integration with smart devices.
- Interactive Advertising
- Disruptive innovation opportunity: Explore interactive advertising techniques that use creative visuals or gamification to engage audiences and deliver brand messages effectively.
Sectors Adopting This
- Music Streaming
- Disruptive innovation opportunity: Introduce a music streaming platform specifically targeted at niche genres or subcultures to capture a dedicated audience.
- Digital Marketing
- Disruptive innovation opportunity: Develop innovative digital marketing strategies that leverage new technologies or platforms to reach and engage target audiences more effectively.
- Art and Design
- Disruptive innovation opportunity: Incorporate creative and interactive elements into traditional art and design practices to create immersive experiences for the audience.
