British motorcycle racer Barry Sheene is being honored with the Icon Sheene by builder Andrew Morris. Only 52 (the same amount as Sheene's age) Icon Sheene bikes have been made.
The Icon Sheene features a custom-made tubular aluminum frame, a 1.4 liter, turbo-charged, inline 4 cylinder engine that boasts a a top speed of 200 mph and etched and engraced plaques and yokes.
Implications - Consumers are looking for more luxury in all of their products. Creating exclusive lines for a certain item generates more appeal that may otherwise not be there. Companies will recognize this desire for items that are not widely available everywhere and therefore customers who seek out limited-edition pieces.
The Icon Sheene by Andrew Morris Honors a Legendary British Racer
Marissa Liu — June 22, 2010 — Autos
References: iconsheene & bornrich.org