Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Icon Sheene by Andrew Morris Honors a Legendary British Racer

 - Jun 22, 2010   Updated: Jun 7 2011
References: iconsheene &
British motorcycle racer Barry Sheene is being honored with the Icon Sheene by builder Andrew Morris. Only 52 (the same amount as Sheene's age) Icon Sheene bikes have been made.

The Icon Sheene features a custom-made tubular aluminum frame, a 1.4 liter, turbo-charged, inline 4 cylinder engine that boasts a a top speed of 200 mph and etched and engraced plaques and yokes.

Implications - Consumers are looking for more luxury in all of their products. Creating exclusive lines for a certain item generates more appeal that may otherwise not be there. Companies will recognize this desire for items that are not widely available everywhere and therefore customers who seek out limited-edition pieces.