Icelandair has created an infographic titled 'Iceland on Screen,' which explains how the small island became a popular filming location.
Iceland's ethereal backdrop has been favored by producers of action and sci-fi films -- most notably, Game of Thrones has been filming in Iceland since kicking off its second season back in 2012. Furthermore, the hotly anticipated Star Wars prequel 'The Force Awakens' was also partially filmed in Iceland. The Nordic nation is characterized by its volcanic landscape, which includes spectacular natural wonders such as geothermal springs, lava fields, glaciers, iceberg lagoons and black sand beaches.
The 'Iceland on Screen' infographic by Icelandair would make great reading material for both travelers and film enthusiasts. To learn more, check it out here.
Key Themes Behind This Trend
- Film Tourism
- Opportunities for tourism industries to attract film enthusiasts interested in visiting locations used in popular films and TV shows
- Location-based Marketing
- Opportunities for businesses to market themselves and their products/services in locations where popular films and TV shows are filmed
- Inbound Marketing
- Opportunities for inbound marketing strategies using social media and content marketing to attract tourists interested in film tourism
Where This Applies
- Travel and Tourism
- The travel and tourism industry could leverage this trend by offering film tourism packages to travelers
- Hospitality
- Hotels and restaurants in locations used in popular films and TV shows can market themselves to film enthusiasts
- Entertainment and Media
- Entertainment and media companies can produce content that covers the making of popular films and TV shows that were shot in Iceland
