Pharrell Williams' ICECREAM Made in Italy is a brand new luxury line that extends from his two already existing streetwear labels Billionaire Boys Club and ICECREAM. The label is comprised of a series of premium clothing, accessories, and footwear options that are as the name suggest, crafted in Marche, Italy. The debut collection dials in on footwear selections, with a series of clothing and accessories set to follow soon after -- there are anticipated t-shirts, socks, hoodies, money trays, skate decks, and a Vermeil Gold ICECREAM charm necklace.
The first drop is comprised of two footwear silhouettes -- the Diamond and Dollar sneaker and the Velour Slip-On shoes. The sneaker is constructed from a Bottalato leather material with leather lacing systems as well. The sneaker sole is Vero Cuoio and has embellished graphic details. The Velour Slip-Ons boast the ICECREAM dripping logo and Diamond and Dollar motifs all-over. The collection is set to drop on September 15 online and at the BBC ICECREAM NYC flagship location.