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Fragrance for the Jet Set

Iceality Parfume

— December 14, 2007 — Tech
Iceality perfume is a must for people trying to get around in this busy season of travel. The new perfume, introduced by the International Center for Environmental Arts (ICEA), is designed to be user-friendly, as well as pleasant to use.

The compact, practical plastic unisex case keeps the exotic scent of the Iceality perfume practical for both men and women who want to keep their fragrances free from causing pesky travel mishaps like snoopy airport security guards, lost luggage, late airplanes and misplaced hotels.

The perfume was actually developed by globe trotting artist/activist Renate Jakupca as a need to simplify the stress of modern travel and life in general.

It has eco-friendly ingredients and didn't harm any animals in the process of creation. All proceeds go to charities to promote ICEA like Ohio COASTWEEKS, Worlds Children Peace Monument (WCPM), and the ARK in BEREA.
Trend Themes
1. Eco-friendly Fragrances - Disruptive innovation opportunity: Develop and market perfumes with eco-friendly ingredients to meet the growing demand for sustainable beauty products.
2. Travel-friendly Packaging - Disruptive innovation opportunity: Create practical and compact packaging solutions for beauty products that are convenient and hassle-free for travelers.
3. Charitable Fragrance Initiatives - Disruptive innovation opportunity: Collaborate with charities to develop fragrances that not only smell great but also contribute to a meaningful cause.
Industry Implications
1. Beauty and Personal Care - Disruptive innovation opportunity: Combine sustainability and convenience in the beauty industry by offering eco-friendly and travel-friendly products.
2. Packaging - Disruptive innovation opportunity: Redesign packaging solutions for various industries to prioritize practicality and convenience for consumers on the go.
3. Nonprofit and Charities - Disruptive innovation opportunity: Partner with beauty brands to create mutually beneficial collaborations that raise funds for charitable initiatives.
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