Rather than going with something normal for its ice cream commercial, the Little Baby's Ice Cream shop in Philadelphia decided to do something weird this summer. Instead of showing a person screaming for ice cream with just one mouth, the commercial is a strange one that replaces the eyes of people with mouths, meaning that there are twice as many screams for ice cream than usual.
The commercial is narrated by Matthias Bossi, who doesn't say anything that's unusual or weird, but the tone of the whole ad just gives off some creepy vibes. Nonetheless, it's an ice cream commercial that's likely to stick in your head no matter if you find it amusing or terrifying.
Why This Trend Is Growing
- Weird Commercials
- Brands can create disruptive innovation opportunities by pushing boundaries and creating unusual commercials that can capture consumers' attention.
- Unconventional Advertising
- Creating unexpected ads, that are not just visually interesting but are also memorable, offers disruptive innovation opportunities for companies.
- Non-conformist Marketing
- Taking risks in marketing and putting out ads that don't follow traditional formats or expectations can lead to disruptive innovation opportunities.
Industries Being Reshaped
- Advertising
- Advertising firms can capitalize on unusual and novel ad campaigns that grab consumers' attention and are memorable.
- Food and Beverage
- Creative advertising pitchmen can devise marketing campaigns that promote food and beverages in a unique way, and this presents disruptive innovation opportunities.
- Film and Video Production
- Production studios can capitalize on the trend of creating completely novel advertising campaigns by incorporating their unique styles and techniques to convey a company's message.
