The United States Peace Corps is utilizing IBM Cloud services to appeal to Millennials in order to get a better turnout in volunteer applications.
Started in 1961 by JFK, the Peace Corps has gone abroad to try and deal with issues affecting people around the world. There has been a lower rate of applications recently however, so the old company has impressively turned to technology to adapt and move itself forward to the future. By using IBM Cloud services, it is able to create more transparency by allowing prospective and permanent volunteers to chat. This way, people can get a better understanding of the role and ask questions to a peer-like figure in order to clarify whether they're interested in applying or not.
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