Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

IAMS Strong Dogs Play Frisbee with 'Steel'

 - May 31, 2009
References: iams.au & leberpr.blogs
We’ve seen how feeding Eukanuba dog food makes for smart dogs, and now sister brand IAMS is showing how strong your dog can be by eating their kibble. The latest ad campaign by Saatchi & Saatchi of Sydney for the Proctor & Gamble dog food brand, provides dogs with frisbees that look like barbell weights.

Depending on your sense of humor you will either find this flying ‘iron’ disc dog toy amusing and effective or strangely disturbing.

As an owner of a Frisbee loving dog with an absurdity of his own, I think the surreal flying free-weight IAMS campaign is brilliant marketing.