IAMS Strong Dogs Play Frisbee with 'Steel'

 - May 31, 2009
References: iams.au & leberpr.blogs
We’ve seen how feeding Eukanuba dog food makes for smart dogs, and now sister brand IAMS is showing how strong your dog can be by eating their kibble. The latest ad campaign by Saatchi & Saatchi of Sydney for the Proctor & Gamble dog food brand, provides dogs with frisbees that look like barbell weights.

Depending on your sense of humor you will either find this flying ‘iron’ disc dog toy amusing and effective or strangely disturbing.

As an owner of a Frisbee loving dog with an absurdity of his own, I think the surreal flying free-weight IAMS campaign is brilliant marketing.