Retrofying Smartphone Radios

i Ready O by PlusD Repurposes Old iPhones for Cloud-Connected Music

The i Ready O is a vintage-inspired radio that helps people find a use for old yet still working iPhones. Since it is incredibly common for people to consistently splurge on the newest device on the market, it's only natural that people would have some device lying around collecting dust.

Designed by Korean studio PlusD, the i Ready O is essentially modeled after a classic Braun radio, which plays on the idea that the old iPhone itself is also outdated. Once fitted into it as though the i Ready O was an oversized case, the once discarded smartphone becomes a cloud-connected radio that is great to use and fun to display in the home or the office.

Smartphone Upcycling
Repurposing old smartphones for new functions like cloud-connected music.
Vintage-inspired Tech
Designing tech with a retro aesthetic.
Cloud-connected Devices
Creating devices that connect to the cloud for added functionality.

Sectors Adopting This

Consumer Electronics
Creating new product lines that repurpose old devices.
Home Decor
Incorporating vintage-inspired tech into home decor.
Music Streaming Services
Developing new ways to stream music from cloud-connected devices.
SCORE
6.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 88%
Activity 91%
Freshness 8%