Amaranth is an ancient grain that's often listed alongside buckwheat, chia and quinoa but for the average person, amaranth is still obscure—but I Amaranth's I Am Nutz introduces the ingredient to the US market in a creative way. This naturally gluten-free super-grain is often baked into bars and crisps but I Amaranth offers a different way for people to experience the ingredient with organic peanuts that are covered in toasted organic amaranth.
The salty and spicy nut snacks from I Amaranth are offered in varieties like Chipotle Himalayan Salt and Habanero & Himalayan Salt, which have the potential to appeal to consumers who are looking for an energizing snack that's full of protein—a handful of the travel-friendly bites contains six grams of protein, plus minerals and fiber from the gluten-free grain as well.
Key Themes Behind This Trend
- Ancient Grains
- Introducing ancient grains like amaranth into new and creative products presents an opportunity for businesses in the health food industry.
- Gluten-free Snacks
- Developing gluten-free snacks that are flavorful and packed with protein can cater to the growing market of health-conscious consumers.
- Spicy and Savory Snacks
- Creating spicy and savory nut snacks offers a unique flavor profile for consumers seeking bold and flavorful snack options.
Where This Applies
- Health Food
- The health food industry can capitalize on the demand for nutritious and gluten-free snacks incorporating unique ingredients like amaranth.
- Food Manufacturing
- Food manufacturers can explore new product lines by incorporating amaranth to create innovative, protein-rich snacks.
- Snack Food
- The snack food industry can tap into the popularity of spicy and savory snacks by developing new offerings with amaranth-coated nuts.
