Wellamar's Hero Ingredient is a Multi-Benefit Ancient Grain
Laura McQuarrie — August 30, 2023 — Lifestyle
References: wellamar & prnewswire
Wellamar is a new health and wellness brand that spotlights the power and potency of amaranth oil with products that can be applied topically or taken internally like 100% amaranth oil gummies.
"After meeting with a 75-year-old doctor who attributed his well-being to Amaranth, I set on my own journey with amaranth oil," said founder Mark Sibilia, "I noticed a newfound vitality within me—incorporating amaranth oil seemed to unlock a latent energy in me, reducing inflammation caused by old injuries, rejuvenating my body, spirit and resilience."
While those who want to experience the benefits of 100% amaranth oil on its own will gravitate toward the brand's Pure gummies, other options include Bloom with a boost from collagen, and Revive with Vitamin D and zinc.
"After meeting with a 75-year-old doctor who attributed his well-being to Amaranth, I set on my own journey with amaranth oil," said founder Mark Sibilia, "I noticed a newfound vitality within me—incorporating amaranth oil seemed to unlock a latent energy in me, reducing inflammation caused by old injuries, rejuvenating my body, spirit and resilience."
While those who want to experience the benefits of 100% amaranth oil on its own will gravitate toward the brand's Pure gummies, other options include Bloom with a boost from collagen, and Revive with Vitamin D and zinc.
Trend Themes
1. Powerful Amaranth Oil - Amaranth oil is being spotlighted as a powerful and potent ingredient for health and wellness products like gummies.
2. Internal and Topical Amaranth Oil Products - Wellamar offers both topical and ingestible products featuring amaranth oil to cater to different consumer preferences.
3. Variety of Amaranth Oil Gummies - Wellamar provides a range of gummy options that not only contain amaranth oil but also include additional ingredients like collagen, Vitamin D, and zinc.
Industry Implications
1. Health and Wellness - Amaranth oil gummies represent a disruptive innovation opportunity in the health and wellness industry, offering a unique and powerful ingredient for overall well-being.
2. Natural/alternative Medicine - The use of amaranth oil as a core ingredient in gummy products presents a disruptive innovation opportunity in the natural and alternative medicine industry, providing a new way to experience the benefits of this ancient grain.
3. Supplement Market - Wellamar's range of amaranth oil gummies taps into the supplement market, offering a novel and convenient option for consumers seeking dietary and nutritional support.
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