Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas.

Thought-Focused Car Campaigns

Hyundai 'New Thinkers Index' Invites Users to Explore Thinking

— November 8, 2011 — Autos
A huge part of marketing is understanding how your customer thinks, and Hyundai is tapping into this idea with the Hyundai 'New Thinkers Index' campaign, which revolves solely on the idea of thinking.

Launched in collaboration with Microsoft's Bing and MSN, the Hyundai 'New Thinkers Index' campaign includes an online platform where visitors can "explore" the thinking of famous people -- actors, athletes, musicians and more -- as well as watch videos centered on the thinking theme and which feature celebs like Kevin Spacey. Users are also invited to take an online test that measures how they think in areas like music and visual. After a person takes the test, he can compare his results -- for example, whether he is "word smart," "number smart" or "self-aware," among others -- with those of celebs and share them with his friends on Facebook and Twitter.

According to Jonathan Oliver, senior digital strategist at Microsoft Advertising, "We’re not shifting cars, we’re shifting thinking -- moving the needle on people’s perceptions of Hyundai as a brand. Everyone knows the brand, but Hyundai needs to increase the brand love."
2.8
Score
Popularity
Activity
Freshness