The Hyper Island WeSC Ad Seems From the Future
Meghan Young — January 15, 2011 — Marketing
References: hyperisland.se & psfk
The Hyper Island WeSC ad is like something out of a sci-movie -- think 'Minority Report' and 'I, Robot.' I mean, it's an interactive window display, for goodness' sake.
The incredibly innovative Hyper Island WeSC window display may be simple in execution, but it will surely make a huge impact on passersby. Designed by Beatriz Areilza, Gustaf Engström, Lucas Lima and Marcus Wallander, the display features an infrared transmitter that tracks pedestrians to project a captivating display.
The incredibly innovative Hyper Island WeSC window display may be simple in execution, but it will surely make a huge impact on passersby. Designed by Beatriz Areilza, Gustaf Engström, Lucas Lima and Marcus Wallander, the display features an infrared transmitter that tracks pedestrians to project a captivating display.
Trend Themes
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Interactive Window Displays — Disruptive innovation opportunities in using infrared technology for interactive window displays.
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Hyper Island Wesc Ad — Disruptive innovation opportunities in creating captivating and futuristic window displays.
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Infrared Transmitter — Disruptive innovation opportunities in utilizing infrared technology for tracking and projection purposes.
Industry Implications
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Advertising — Disruptive innovation opportunities in revolutionizing traditional outdoor advertising through interactive window displays.
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Retail — Disruptive innovation opportunities in enhancing customer engagement and retail experiences through interactive window displays.
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Technology — Disruptive innovation opportunities in integrating infrared technology for interactive and immersive digital experiences.
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