As well as playing a key part in one's own level of cleanliness, health and well-being, hygiene products are also an essential part of living in a modern society. Inspired by this, creative agency Godspeed created a unique range of personal care products for web users.
Leading Lithuanian news website 15min decided that it wanted to do away with anonymous comments by encouraging its readers to register and use their real name. With this mission and change in policy to its online site, 15min worked with Godspeed on a fun hygiene product line and a webshop.
The Internet Hygiene collection—dubbed "the first product line for Internet users"—includes a deodorant for avoiding "stinking comments," soap to discourage spam and oversharing and toothpaste to correct poor grammar.