Ithaca's Everyone Bagel Hummus is one of the newest hummus spreads on the market and it taps into the popular flavor of an everything bagel.
The product was created as "the perfect everything bagel hummus for daily use on breakfast toast" and rather than naming it directly after an everything bagel, the brand settled on a name that reflects the fact that five cents from every unit sold go towards supporting community-based nonprofits. Already, the first $20,000 of available funding is going towards Common Threads, which provides nutrition education programs to under-resourced families and communities.
Going forward, Ithaca is asking fans to nominate other local and national nonprofits to support different causes in the future.
Why This Trend Is Growing
- Community-driven Products
- Brands can create products that not only appeal to consumers' tastes but also support community-based nonprofits, providing a unique selling point and differentiation.
- Unconventional Flavor Combinations
- Innovators can experiment with combining popular flavors, such as the everything bagel and hummus, to create new and exciting taste experiences for consumers.
- Social Impact Marketing
- Marketing efforts that align with social causes and community-based initiatives can help brands stand out and resonate with consumers, while also making a positive impact on the world.
Industries Being Reshaped
- Food and Beverage
- Food and beverage companies can expand their product offerings by experimenting with unconventional flavors and community-driven initiatives to differentiate themselves from competitors.
- Nonprofit and Social Impact
- Nonprofits and social impact organizations can partner with brands to create mutually-beneficial campaigns that support their causes while also bringing attention to the brand and its products.
- Marketing and Advertising
- Marketing and advertising agencies can help brands create and execute campaigns that align with social causes and community-based initiatives, helping to build brand loyalty and increase consumer engagement.
