Disney recently announced plans to launch its Hulu streaming service globally in 2021. The announcement was made through Bob Iger, the Disney Chairman, and CEO. However, no exact timeline was laid out, as the company will look to complete the global release of the Disney+ streaming service first.
On a call with investors, Bob Iger roughly outlined the companies strategy for globally releasing the Hulu streaming service, “We feel that we need to concentrate on those launches, in the marketing and the creation of a product for those and then come in with Hulu right after or soon after that."
Disney received Hulu through the acquisition of 21st Century Fox, and since then the company has looked at different ways to Integrate Hulu into its business.
Image Credit: Hulu
Key Themes Behind This Trend
- Global Streaming Services
- Disney plans to release Hulu streaming service globally in 2021, creating more competition among streaming services.
- Integrated Entertainment Platforms
- Disney's acquisition of 21st Century Fox and global release of Hulu streaming service creates opportunities for integrated entertainment platforms.
- Marketing Strategies for Streaming Services
- With the global release of Hulu streaming service planned, new and innovative marketing strategies will be needed to set it apart from a crowded market.
Where This Applies
- Streaming Services
- The global release of Hulu streaming service creates more competition among streaming services, providing opportunities for innovation and market disruption.
- Entertainment
- Disney's integrated entertainment platforms, made possible through its acquisition of 21st Century Fox, provides opportunities for further innovation and market disruption in the entertainment industry.
- Marketing
- As the market for streaming services becomes more crowded, innovative and disruptive marketing strategies will become increasingly important for companies like Disney and its global release of Hulu streaming service.
