The Hugo Boss Orange SS 2011 Campaign Gets Cheeky

 - Feb 27, 2011
References: hugoboss & zombieandcandy
With a carefree and fun-spirited set of ads, the new Hugo Boss Orange SS 2011 campaign offers relaxed and fresh looks for this casual wear label.

Gearing us up for the warm summer season, the photoshoot captures fun-in-the-sun images, including hand-painting activities that get a little messy. I'm not sure if wearing orange paint is a part of this year's trend but the Hugo Boss Orange SS 2011 ads make me want to get in on the splattering action.