While the wearables market is booming with certain consumer segments, women are becoming more targeted by brands as the next one to conquer, so the Huawei Watch second-generation is set to be unveiled at CES 2016.
Purported to be available with 40 different watch faces, the Huawei Watch second-generation is actually smaller than the predecessor and is more fashion-focused to help draw in female consumers to consider wearables as a fashionable accessory. What's created is a sleek, sophisticated piece of technology that's crafted to be more realistic for female or feminine consumers.
While the Huawei Watch second-generation is indeed targeted more towards females, the tech brand is also planning a different next-generation smartwatch that builds on the original Huawei Watch that will be more male/neutral focused.
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