Quaker recently sought to capitalize on a popular recipe by releasing a video that teaches consumers how to make overnight oats. Last year, overnight oats become a popular breakfast choice among bloggers and social media influencers thanks to platforms such as Pinterest. Now Quaker is capitalizing on the popularity of this healthy dish by showing consumers how they can use the company's oats to prepare breakfast overnight.
The video ad released by Quaker teaches consumers how to make overnight oats by outlining each step in a visual way. By demonstrating how consumers can combine Quaker oats with other basic pantry ingredients, the company hopes to give consumers a new way to enjoy its products at breakfast time. The informative ad is particularly geared towards families, who are the most likely to search for easy, on-the-go breakfast solutions. As Quaker's senior marketing director Joe Silverman explains, "We're excited to see families continue to have fun with the versatility of oats."