The 'Twouija' website is capable of predicting how many retweets a tweet will receive. Several years ago, researchers from MIT found several reasons certain tweets go viral. This website demonstrates the theory by verifying its predictions against highly-followed Twitter accounts like Kim Kardashian and Barack Obama.
Although these public figures have huge numbers of followers already, this site demonstrates that sharing on social networks is formulaic. Each time, the predicted number of retweets is very accurate. The optimal strategy for getting retweets is a combination of keeping your tweets concise, engaging and helpful.
The logo for 'Twouija' resembles an ouija board, because this website makes its predictions with an eerie accuracy. The researchers believe that this is a step in understanding "how broader ideas spread in Twitter and in other social networks."
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