Texas-based grocery chain H-E-B works in collaboration with the Houston Outlaws in a variety of products and events, starting off with integrating itself on the uniform's sleeves. The chain features its own branding details on the team's home and away jerseys. The partnership opens the floor to welcome products including reusable grocery bags, set to launch exclusively at the grocery chain's location in Austin, San Antonio, and Houston.
The collaboration also allows H-E-B to be the official food delivery partner for the eSports team's watch parties as well. This gives fans the opportunity to explore the wide range of products that H-E-B has to offer. President of Infinite eSports and Entertainment, Ryan Musselman states, "through H-E-B, we can ensure our players have the proper food and nourishment they need to continue competing at the professional level."