Cool Cribs

The House In The Clouds

I would totally love to rent this house for a day, and actually The House In The Clouds in Suffolk, England is rentable either daily or weekly, for the price of $900/day or $3800/week. The peculiar house is built on top of a platform, about 70 feet off the ground. The home is actually an old converted water tower, furnished into a large living space. When constructed 85 years ago, the townspeople hired designers to disguise it as a house so it wouldn't be an eyesore. The five bedroom, three bath home is well fitted with "a dishwasher, microwave, fridge, freezer, washing machine/dryer, colour television, full gas fired central heating, table tennis, lawn tennis and boules."

Rental Experiences
The unique experience of renting unconventional properties like The House In The Clouds presents opportunities for disruptive innovation in the tourism and hospitality industry.
Converted Spaces
The trend of repurposing unconventional structures, like water towers, into livable spaces opens up new possibilities for architects and interior designers to create innovative, sustainable homes.
Hidden Architecture
The concept of disguising functional structures as aesthetically appealing buildings, as seen in The House In The Clouds, has potential for disruptive innovation in urban planning and development.

Sectors Adopting This

Tourism and Hospitality
The concept of renting unique properties like The House In The Clouds can drive innovation in the tourism and hospitality industry, creating new business models and customer experiences.
Architecture and Interior Design
The trend of repurposing unconventional structures into livable spaces presents opportunities for architects and interior designers to explore innovative designs and sustainable solutions.
Urban Planning and Development
The idea of designing functional structures to blend seamlessly with the surrounding architecture, as seen in The House In The Clouds, opens up possibilities for innovative urban planning and development strategies.
SCORE
2.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 6%
Activity 54%
Freshness 8%