Half-and-Half Hotel Rooms

Hotels.com's Hotel Room is Divided by "So Extra" and "So Chic" Styles

Hotels.com created a hotel room in London with two different personalities: "so extra" and "so chic." The uniquely designed hotel room is split down the middle and the "so extra" half is decorated by fashion stylist Johnny Wujek, while the "so chic" side features the stylings of minimalist Kaitlyn Ham. Knowing that one of the two styles is bound to please guests, Hotels.com created a suite design to please all.

The hotel suite is truly split down the middle, as seen by the contrasting styles of the bedding, hanging wall art and wallpaper—or lackthere of.

For a limited time, the suite within The Curtain in London's Shoreditch can be booked for one night until October 29th.

Split-style Hotel Rooms
Creating innovative hotel room designs that cater to different guest preferences.
Collaborative Design Partnerships
Collaborating with fashion stylists and minimalist designers to create unique hotel room experiences.
Personalized Hospitality
Offering guests the option to choose a hotel room style that aligns with their specific tastes and preferences.

Industries Being Reshaped

Hospitality
Implementing split-style hotel room designs to enhance guest satisfaction and provide unique experiences.
Interior Design
Partnering with hotels to create split-style hotel room designs that showcase contrasting styles and cater to diverse customer preferences.
Fashion and Design
Collaborating with hotels to design and decorate split-style hotel rooms that reflect different fashion and design aesthetics.
SCORE
5.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 63%
Activity 84%
Freshness 9%

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