Hotels.com's Hotel Room is Divided by "So Extra" and "So Chic" Styles
Laura McQuarrie — September 3, 2019 — World
References: Hotels & campaignlive
Hotels.com created a hotel room in London with two different personalities: "so extra" and "so chic." The uniquely designed hotel room is split down the middle and the "so extra" half is decorated by fashion stylist Johnny Wujek, while the "so chic" side features the stylings of minimalist Kaitlyn Ham. Knowing that one of the two styles is bound to please guests, Hotels.com created a suite design to please all.
The hotel suite is truly split down the middle, as seen by the contrasting styles of the bedding, hanging wall art and wallpaper—or lackthere of.
For a limited time, the suite within The Curtain in London's Shoreditch can be booked for one night until October 29th.
The hotel suite is truly split down the middle, as seen by the contrasting styles of the bedding, hanging wall art and wallpaper—or lackthere of.
For a limited time, the suite within The Curtain in London's Shoreditch can be booked for one night until October 29th.
Trend Themes
1. Split-style Hotel Rooms - Creating innovative hotel room designs that cater to different guest preferences.
2. Collaborative Design Partnerships - Collaborating with fashion stylists and minimalist designers to create unique hotel room experiences.
3. Personalized Hospitality - Offering guests the option to choose a hotel room style that aligns with their specific tastes and preferences.
Industry Implications
1. Hospitality - Implementing split-style hotel room designs to enhance guest satisfaction and provide unique experiences.
2. Interior Design - Partnering with hotels to create split-style hotel room designs that showcase contrasting styles and cater to diverse customer preferences.
3. Fashion and Design - Collaborating with hotels to design and decorate split-style hotel rooms that reflect different fashion and design aesthetics.
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