Hotel Bloom! is a hip and happening Brussels hotel that favors creativity over convention and cutting-edge art over standardized branding. More than two-hundred up-and-coming European artists were invited to paint their interpretation of what it means to "bloom" on the walls of the hotel's guest rooms.
The resulting wall murals turn Hotel Bloom! into a virtual gallery of exciting and fresh ideas, a theme that is carried throughout the hotel. Dress codes, room service and bell hops aren't part of the lodging experience at Hotel Boom!. Instead, guests are treated to a visual feast of color and light and an uninhibited atmosphere designed to foster a creative, laid-back environment for those who like to think outside the box.