Hissho Sushi & Frito-Lay Created the Cheetos Flamin' Hot Sushi Roll
Laura McQuarrie — November 12, 2020 — Lifestyle
References: hisshosushi & prnewswire
The spicy flavors of Flamin' Hot Cheetos have been worked into everything from popcorn snacks and burritos to macaroni meals and now, Hissho Sushi is unveiling a first-of-its-kind spicy hot sushi roll with Frito-Lay. The Cheetos Flamin' Hot Roll shares eight fiery pieces of sushi with a "a triple threat of Spicy Krab, crushed Cheetos Flamin’ Hot snacks and a drizzle of hot mayo and oil." These spicy ingredients are balanced by a trio of cooling ones like avocado, cream cheese and cucumber to provide some much-needed relief from all the intensity.
Fusing an iconic American snack with Japanese tradition, these spicy hot sushi rolls will be available at hundreds of locations across the country, including local grocery stores, college campuses, hospitals, airports and more.
Image Credit: Hissho Sushi, PepsiCo
Fusing an iconic American snack with Japanese tradition, these spicy hot sushi rolls will be available at hundreds of locations across the country, including local grocery stores, college campuses, hospitals, airports and more.
Image Credit: Hissho Sushi, PepsiCo
Trend Themes
1. Spicy Snack Fusion - Create innovative food combinations by incorporating spicy snack flavors into traditional dishes.
2. Iconic Food Mashups - Leverage the popularity of iconic snacks by incorporating their flavors into unexpected and diverse food products.
3. Flavor-driven Adaptations - Experiment with familiar flavors and adapt them to different cuisines to create unique and enticing food experiences.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore collaborations and creative adaptations to captivate consumers with exciting flavor combinations.
2. Snack and Convenience - The snack and convenience industry can develop innovative products that blend the convenience of snacks with the flavors of traditional dishes to cater to diverse consumer preferences.
3. Restaurant and Hospitality - The restaurant and hospitality industry can embrace fusion cuisine to create cutting-edge menu offerings that attract food enthusiasts seeking adventurous dining experiences.
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